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Managing a Playbook after Opt-In

What happens after you opt in: the two paths (it deploys right away, or your Hub reviews it first) and what every My Playbooks status means.

After you opt into a playbook, one of two things happens next, depending on whether your Hub reviews the opt-in before it can run. Find your path below.

Which path am I on?

Your Hub decides whether a playbook needs review. If you are not sure, check your opt-in's status in My Playbooks against the glossary below, or ask your Hub Admin.

Playbook Statuses

Every opt-in shows a status in My Playbooks. Here is what each one means.

StatusWhat it means
DraftYou started an opt-in but have not submitted it yet.
Awaiting ApprovalSubmitted and waiting for your Hub to review it.
Changes RequestedYour Hub asked for changes before it can go live.
ScheduledReady to launch on a future start date you chose.
DeployingFlamel is building your campaign on the ad platform.
RunningYour campaign is live.
PausedTemporarily stopped. It can be resumed.
PartialSome parts launched and some did not.
Launch FailedThe campaign could not be created. Retry, or contact support.
FinishedThe campaign reached its end date.
CancelledThe opt-in was cancelled before it finished.
Questions OnlyYou answered the questions but chose not to run ads.