Playbooks
Hub-built campaign blueprints that franchisees deploy to their own Meta ad accounts in one click.
A Hub admin designs a playbook once, and every eligible location can opt in and run it in its own ad account with one click.
Franchisees and local managers work from the Shop and My Playbooks.
- Browse & Opt In: Choose a campaign in the Shop and complete the checklist. See Opt in to a playbook.
- Supply Creative: Use Hub assets, upload Workspace media, or select Boosted posts.
- Track Delivery: Monitor status and pacing on After you opt in.
- Pause or Resume: Manage live delivery from Edit an opt-in.
HQ teams manage blueprints, network collections, and approvals from Social Media Ads.
- Create Blueprints: Build objectives, targeting parameters, and budget guidance in Creating Playbooks.
- Organize for the Shop: Group campaigns into themed Collections.
- Publish & Manage: Control location eligibility and review opt-ins in Managing Playbooks.
- Campaign Types: Configure Lead capture, Recruitment, Engagement, and Creative types.
The Playbook Lifecycle
Creating Playbooks
[Hub Admin] Build campaign blueprints for the network.
Opt in to a playbook
[Workspace] Step-by-step opt-in walkthrough and checklist.
After you opt in
[Workspace] Monitor live status, pause, resume, or edit runs.
Managing Playbooks
[Hub Admin] Approve submissions, review spend, and track network results.