Use ChatGPT Ads to Reach Customers Looking for Local Services

Use ChatGPT Ads to reach customers searching for nearby services, businesses, and solutions. Build campaigns around their questions, and give each ad accurate local information.

Start With Local Customer Intent

Before creating a campaign, think about what someone might ask ChatGPT when they're ready to find a business like yours.

For example:

• "Where can I find a dog daycare near me?"
• "What are the best gyms in [city]?"
• "Where can I get a massage this weekend?"
• "Are there dance classes near me?"

Build your campaign around these types of questions rather than broad brand messaging.

Create a Playbook

Hub admins can create a reusable playbook that locations can opt into.

Go to ChatGPT Ads > Create > New Playbook.

Keep the campaign focused on one clear customer need and include:

• Campaign name: Make the purpose clear to franchisees.
• Objective: Choose the objective that matches your goal, such as Clicks for driving traffic or Conversions when conversion tracking is configured.
• Context hints: Describe the types of questions that should make the ad relevant.
• Ad title and body: Focus on the local service, customer need, and reason to choose the location.
• Creative: Use a clear image that represents the service or experience.

Use Workspace Variables

Use variables in your ad copy so one playbook can work across your entire network.

For example:

Find {workspace_name} in {city} for convenient local {service}.

Flamel replaces the variables with each location's information when the campaign launches.

This lets you create one campaign structure while still making the ad feel local.

Make Each Location Relevant

ChatGPT Ads work best when the destination and targeting match the location seeing the ad.

Before locations opt in, make sure:

• Workspace information is accurate.
• The target URL leads to the appropriate local page.
• Location targeting reflects where the franchisee actually serves customers.
• Context hints describe relevant local services.
• Ad copy doesn't make claims that only apply to some locations.

For example, if each franchisee has its own booking page, use the workspace's URL rather than sending every customer to the corporate website.

Launch Through Franchisee Opt-Ins

Once the playbook is ready, make it available to your workspaces.

Franchisees can review the campaign, confirm their budget and dates, and opt in. Flamel then creates the campaign for that location using its workspace information and targeting.

This makes it possible to roll out the same customer-intent strategy across many locations without building every campaign individually.

Test and Improve Your Strategy

Use ChatGPT Ads > Analyze > ChatGPT Ads Analytics to see how campaigns are performing.

Pay attention to:

• Impressions: How often your ads are being shown.
• Clicks: How often people visit the destination.
• CTR: How effectively the ad earns clicks.
• Conversions: Actions tracked after someone clicks.
• Cost per conversion: How much you're spending to generate each conversion.

Use these results to improve the next version of your playbook.

For example:

• Low impressions → Review your context hints and targeting.
• Impressions but few clicks → Test different titles, messaging, or creative.
• Clicks but few conversions → Review the landing page and offer.
• Strong performance in certain locations → Look for patterns you can apply to other locations.

Build a Repeatable Local Search Strategy

ChatGPT Ads should be treated as an ongoing part of your franchise marketing strategy, not a one-time campaign.

A simple workflow is:

Identify customer questions → Build a playbook → Localize with workspace variables → Launch across locations → Review performance → Improve the next campaign.

This gives your franchise network a repeatable way to reach customers when they're actively looking for local services.

Related Articles