Top Content
Top Content shows your highest-performing posts in a ranked list. Use it to identify the specific posts (and the patterns behind them) that drove your best results.
Top Content ranks your best social posts by reach, engagement, impressions, and other key metrics. Use it to find patterns you can repeat in future posts.
Open Organic Social > Analyze > Content Insights > Top Content Tab
The ranked list covers the selected date range, and each post shows the metrics that explain what resonated with your audience.
Filters
Use filters to narrow the report and focus on specific types of content.
- Platform: all platforms, or a specific one (Instagram, Facebook, LinkedIn, TikTok, X)
- Post Type: all post types, image, video, carousel, text only
- Time period: this week, this month, this quarter, year-to-date, or a custom range
Ranking Metrics
Choose how posts are ranked by selecting a metric at the top of the report.
| Metric | Description |
|---|---|
| Total Impressions | Total number of times the post was viewed |
| Total Engagement | Likes, comments, shares, saves, and clicks |
| Engagement Rate | Engagement relative to reach |
| Franchisee Earned Media Value (fEMV) | Estimated value generated through organic engagement |
| Date (Newest First) | Most recently published content |
| Date (Oldest First) | Earliest published content |
What is fEMV?
fEMV estimates the dollar value of organic social activity based on equivalent paid advertising costs. It is calculated by multiplying organic impressions by the per-platform CPM you configured in the Analytics Overview settings.
Hub-Level View
For Hub Admins, Top Content can be viewed across the entire franchise network.
You can:
- View network-wide top-performing content
- Filter by individual workspaces
- Compare content performance across locations
- Identify successful content that can be replicated elsewhere
This view is especially useful for discovering content strategies that perform well across multiple locations.
How to Repurpose Top Content
Use Top Content to identify successful posts from individual locations and share those ideas across the network through Templates, Broadcasts, or coaching.
Related Articles
Cross-platform summary of reach, engagement, and follower trends.
Performance broken down by content type and format.
Build reusable layouts based on what your top content analysis reveals.
Compare performance across every workspace in the network.